Search

2012-13 Ski Jacket Preview: Scott

Share to Facebook Share to Twitter Share to Digg Stumble It More...

Back to main page

M's Ralston Jacket, $425 & W's Quorra Jacket, $380

M's Ralston Jacket, $425 & W's Quorra Jacket, $380

Scott
www.scott-sports.com
208-622-1045, tplimpton@scottusa.com
Topher Plimpton, Wintersports Marketing Team Manager

Men’s Ralston Jacket
Colors: Black, ink, green flash, and Sulfur yellow
Technical features:
- Fully taped seams
- 150 grams of Thinsulate in the body, 120 grams through the arms and hood
- Underarm venting
- Powder skirt with pant interlock system
- Internal security pocket with MP3 headphone port
Two-sentence description of featured jacket:
Our men’s jacket combines Thinsulate with a two-layer performance shell from Gore-Tex. This is our warmest and most technically advanced men’s ski jacket.

Women’s Quorra Jacket
Colors: Black, Atomic Orange, Aruba Blue, and Green Flash
Technical features:
- Fully taped seams
- 150 grams of Thinsulate in the body, 120 grams through the arms and hood
- Underarm venting
-Powder skirt with pant interlock system
- Internal security pocket with MP3 headphone port
Two-sentence description of featured jacket:
Our women’s jacket combines Thinsulate with a two-layer performance shell from Gore-Tex.  This is our warmest and most technically advanced women’s ski jacket.

Where are colors trending for next season?
For the Winter 12, we are going away from the neon brights and adding darker, rich colors. We know the consumers still like some of the bright colors but we have chosen to pair these with the darker colors creating interesting color combinations.

Where do you see prices trending for next season?
We have had some price increases like most companies but we have been able to keep our price points stable. We are still very competitive in the market.

Is your brand incorporating any new materials or construction techniques?
For materials, we have added an excellent gore stretch 2L to our line. It has a very soft hand feel and the mechanical stretch allows the fabric to move with the body. We have also added Thinsulate and Primaloft Eco insulation to our line.

For construction, we have several of our higher end pieces that feature bonded hems and pocket flaps. This has created a very clean look.

What marketing initiatives are you planning to incorporate next season?
Grass root athlete program.  More in store POP and sales support for our dealers.

What segment of the industry do you see growing the most next year and how are you planning to address it?
Gloves.  Scott plans on offering a complete line of technical, mountain-oriented gloves, and gloves for everyday use on and off the slopes.

Categories: Uncategorized

Leave a Reply