SIA Releases Youth Snowsports Sales Data

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MCLEAN, Va. (November, 2012) – SnowSports Industries America (SIA) is excited to announce the release of the 2012 SIA Youth Snow Sports Market Intelligence Report. This report offers a vast array of insights on snow sports participants ages 17 and under. Kids are a highly influential demographic in the snow sports market; what they are doing and what they crave today drives innovation and the products of tomorrow. Last season was tough for retailers, but kids-specific snow sports products represented over $312 million in sales. In the 5th annual edition, SIA Research taps into the information that you need to know about this particular demographic including top product trends, participation and retail sales.

SnowSports Industries America

Today, kids have more choices than ever before, so how do you keep their interest in snow sports and your brand’s products? The Youth Market Intelligence Report offers detailed information and insight for Generation that looks to do a little bit of everything. Below is a sample of findings in the 2012 Youth Market Intelligence Report.

2012 Youth Intelligence Report Highlights:
- The most popular snow sport for kids is alpine skiing with 2.3M participants, up from the number 2 spot in 2010/2011.
- 44% of all dollars spent in snow sports on youth specific gear were spent on alpine tops.
- Specialty shops bring in the most youth snow sport sales; accounting for $182 million.
- Youth ski systems were up 20% in 2011/2012.
- Youth freestyle boards were up 10% in units and up 9% in dollars.
- 635,000 kids participated in cross-country skiing last season.

The Youth Snow Sports Market Intelligence Report is available at no cost to SIA members and $425 for non-members. Be sure to check out SIA’s other Market Intelligence reports covering both the women’s-specific market and the overall industry.

Categories: Press Release

3 Responses to “SIA Releases Youth Snowsports Sales Data”

  1. From the past three years and if we base it on aggregates, the winter ski gear or equipment for the youth is in an uptrend. This explains while a lot of brands and OEM alike have been doubling their quota for the winter season of years past. 2013 looks like a good year.

  2. John Mason says:

    They were having a tough year, yet were able to rake in $312-million? Wow – that makes me wonder how much they'd make on a good year.

  3. Mark McKey says:

    I'm not too sure it was a good idea to release so much sales data. It's like giving the competition your recipe for success on a silver platter.

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