Search Names Brendan Quirk as Customer Experience VP

Share to Facebook Share to Twitter Share to Digg Stumble It More...

PARK CITY, Utah — Brendan Quirk is now Executive Vice President of Customer Experience at In this new role, Quirk will champion every aspect of the customer experience across all specialty retail brands in the family. Since’s acquisition of Competitive Cyclist in August of 2011, Quirk, Competitive Cyclist’s cofounder and CEO, has served as the General Manager of Backcountry’s bike division. In those 14 months, he oversaw the Competitive Cyclist integration, mapped out and executed Backcountry’s bike site strategy, and grew the company’s overall bike business. He will now shift his focus from all things bike to all things customer—a massive responsibility considering the company’s overall commitment to

customer service and community.

Brendan Quirk,'s customer experience executive vice president

Brendan Quirk

“A huge factor in Competitive Cyclist’s success has been Brendan’s obsession with product content and the customer experience,” said Jill Layfield,’s CEO. “He has a 12-year track record of truly differentiating the Competitive Cyclist brand. In his new role, Brendan will continue to guide the brand experience for Competitive Cyclist, as well as for and” With this development,’s General Merchandising Manager of bike, Drew Medlock, will now lead’s bike division, working to further integrate the marketing and merchandising teams and optimize the company’s bike business. “The last year was amazing. We integrated our systems and distribution into Backcountry’s with zero disruption to the customer experience or our relationships with our vendors,” said Quirk. “And we did it while growing Competitive Cyclist’s revenue well beyond budget.” He added, “I’m honored to take on the responsibility of obsessing about our customers. And I feel complete confidence in Drew Medlock’s ability to drive our bike business forward. He has long been a key contributor to the success of Competitive Cyclist. The more Drew, the better.”

Categories: Press Release

One Response to “ Names Brendan Quirk as Customer Experience VP”

  1. You have remarked very interesting points! ps nice web site. Poppy Couldn’t Congratulate Cara Delevingne On Her Model Of The Year Win For Thr

Leave a Reply