Skiing Business

After years in the shadows, Powderhorn’s new managers are working to revitalize the company's North American presence.

Bent Gate Mountaineering uses its backcountry expertise to attract customers nationwide.

Representatives from influential brands divulge the top 7 tips on how to pitch any story to the media.

PFC-free Green Wax is helping to "green" the ski industry one base at a time.

Cocona uses coconut byproducts to help eliminate odor and wick moisture.

Adidas is focusing on specialty ski shops and core consumers with its new snowsports line.

With vast product knowledge and community relationships, Viking Ski Shop is a go-to Chicago store.

Aspen Ski and Board in Ohio rewards its best employees with a free staff ski vacation.

Minnesota ski shop dishes on how its women-focused programs impact business.

Back to main page Salomon www.salomon.com Mike Aicher-Alpine Category Manager What are the biggest trends shaping the market for next year? The biggest trends in helmets continue to be fit, style and ventilation.  Although these concepts are not new, our attention to them, and our new technologies address each in unique ways. What new technologies are you incorporating? 1.  Salomon introduced [...]

Back to main page Native Eyewear www.nativeyewear.com Boomer and Kicker Boomer (size small-large) and Kicker (size medium to x-large). Although unisex, women tend to trend towards the Boomer and men towards the Kicker due to the sizes of the goggles. What are the biggest trends shaping the market for next year? What new technologies are you incorporating? Glide-Lok Interchangeable technology, Spherical [...]

Back to main page Black Diamond Equipment www.blackdiamondequipment.com 801-365-5555 John L DiCuollo - PR Account Manager Factor (men’s) & Shiva (women’s) Boot flex: Factor 130, Shiva 100 Boot weight: 9lbs & 8lbs 6oz Target market with the featured boots: Freeride with alpine performance Two sentence description of featured boots: Factor 130 - Our stiffest freeride boot in the line, the Factor 130 unites powerful, no-compromise [...]

Back to main page 4FRNT www.4frnt.com sales@4frnt.com; (801) 975-9500 Phil Herbert - Online Brand Manager Zombie Series 15 DIN range of featured binding: 5-15 Target market: Freeriders Two-sentence description of featured binding: Freeskiing requires specific technology and safety features that are different than the traditional race binding.  Over the past five years of research and development we have implemented the feedback from our [...]

Companies are betting on the momentum of 2010-11 to carry into next year as they introduce new technologies, styles and colors. Here's a look at what will hit shelves later this year.

Back to main page www.apexsportsgroup.com/ High Performance Alpine - CF3 Boot Flex: 125 with the stiffest adjustment Boot Weight: 8.9 lbs Target Market: Men’s All Mountain High Performance Two-sentence description of featured boot: The Apex High Performance alpine boot is a beefed up version of our CC3 standard model.  It has a two-reel Boa lacing system and an A-Flex unit that is [...]